Gamified Insurance Purchase Experience

In this project case study, I will share my experience designing a gamified insurance purchase experience for a new market entrant- AegonLife. The goal was to create a platform that simplified the process of exploring insurance options, calculating coverage needs, and completing purchases, all while keeping users engaged and motivated.

As a UX designer, I focused on implementing interactive design patterns such as gamified lead spaces to capture user interest and guided goal calculation journeys that helped users easily determine the right coverage for their needs.

These approaches ensured a seamless, intuitive interface that enhanced user engagement and transformed a traditionally complex process into an enjoyable experience.